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  • Adding Value with a Client Visit Initiative

    April 01, 2018 |

    The increasing competition in the legal industry highlights the importance of differentiation and adding value beyond the work product. Face-to-face interactions with clients are a critical component in differentiation because they provide the opportunity to understand better the nuances of clients' businesses, develop deeper relationships, and drive productive collaboration.

  • Showcasing Attorney Expertise: Guidance for Law Firms

    March 01, 2018 |

    Many attorneys already share intellectual capital by writing articles or delivering presentations with the hope of attracting additional business. However, most individuals, and even firms, have not developed a cohesive plan to ensure maximum exposure.

  • Professional Development: Adding Value with a Client Visit Initiative

    March 01, 2018 |

    The increasing competition in the legal industry highlights the importance of differentiation and adding value beyond the work product. Face-to-face interactions with clients are a critical component in differentiation because they provide the opportunity to understand better the nuances of clients' businesses, develop deeper relationships, and drive productive collaboration.

  • Video Marketing Will Soon Be Essential

    February 01, 2018 |

    As marketing executives, we know our firms ought to be doing video marketing. We understand that video allows us to connect with audiences in ways that the written word never will. If your firm has not yet joined the video marketing revolution, there is still plenty of room on the bandwagon. In fact, many of the country's largest firms still have no online video presence. It's time to take advantage of this increasingly essential marketing tool.