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  • | Marketing The Law Firm

    Unmasking the Impostor Syndrome

    November 01, 2018 |

    Many talented lawyers shortchange themselves and their law firms by failing to implement a strategic business development plan. Some claim that they don't have time to market while others lament that marketing doesn't work — for them. While these and a variety of other excuses are common, it may be productive to dig a little deeper to determine whether other factors are at play.

  • | Marketing The Law Firm

    Sales Speak: Grow Your Clients: MLF's Challenge

    October 01, 2018 |

    As you approach your clients during the upcoming holidays and new year, think creatively. This Q&A with Aon COO Audrey Rubin provides more than a dozen examples of ways to add value and build stronger relationships with our clients. The MLF team challenges you to undertake one or two of these in your next go-to-market strategies.

  • | Marketing The Law Firm

    'Cause We Are Living in a Digital World …

    October 01, 2018 |

    As with traditional branding, a digital brand is simply the perception individuals have of a business or organization online. Digital branding is a brand management technique that uses a combination of Internet branding and digital marketing to develop a brand over a range of digital venues, including Internet-based relationships, device-based applications and media. The objective is to establish and build trust with potential clients, especially while they are in the decision phase of the selection process.

  • | Accounting And Financial Planning For Law Firms

    When Intelligent Design Is Better Than Evolution

    September 01, 2018 |

    Strong Hands-on Leadership is Crucial in Today's Competitive Practice Environment

    A financially and professionally successful law firm does not simply evolve. It must be built in an orderly and systematic manner. The values important to a firm have to be identified, defined, organized and centrally placed. The responsibility for achieving these goals must be keyed to an organizational factor. Whether this is a committee or an individual, ultimately someone must be responsible.

  • | Accounting And Financial Planning For Law Firms

    Impact of the Big Four on the Legal Market

    September 01, 2018 |

    EY's Announcement That It Is Acquiring Riverview Law Could Accelerate the Pace of Change in the Legal Industry

    There has been much talk in the past year that the Big Four were sniffing around the alternative legal services market looking for an acquisition. That wait is now over. Here is an analysis of how the acquisition may impact different sections of the legal market.