• Voice of the Client: So Important, It Comes First

    February 01, 2019 |

    It is vital to have effective marketing and communications, but if legal and business professionals don't listen for — and hear — the Voice of the Client, we risk missing the mark in our strategy, messaging and positioning.

  • Big Law's Trojan Horse: Are the Big Four Preparing an Invasion?

    January 01, 2019 |

    Law Firms Partner With the Big Four to Serve Their Clients, But the Accountants Pose an Existential Threat. What Will Happen If — or When — They Turn Competitive?

    For law firm leaders, rank-and-file partners and everyone else in the law firm ecosystem, the Big Four shouldn't be a laughing matter. They are serious about selling legal services, and clients are listening.

  • A Chief Client Service Officer in Action

    January 01, 2019 |

    Marketing the Law Firm recently interviewed Jennifer Papantonio, Chief Client Service Officer of Peckar & Abramson about her significant role, which includes the successes she and the firm have achieved in recent years, how she works collaboratively with firm leadership to create innovative solutions, and her recommendations to law firms which may be considering engaging a Chief Client Officer.

  • Law Firms Are More Profitable Than Ever. How are They Doing It?

    November 01, 2018 |

    Given the Obstacles Law Firms Are Facing, Profitability Shouldn't Be Increasing

    Rising competition from alternative service providers and the ever-forward march of technology adoption should be having a similar, negative, effect on profitability. This raises an obvious question — how are law firms doing it?

  • Unmasking the Impostor Syndrome

    November 01, 2018 |

    Many talented lawyers shortchange themselves and their law firms by failing to implement a strategic business development plan. Some claim that they don't have time to market while others lament that marketing doesn't work — for them. While these and a variety of other excuses are common, it may be productive to dig a little deeper to determine whether other factors are at play.