• From Your Editor: Happy New Year, 2018!

    January 01, 2018 |

    Editor-in-Chief Kimberly Rice shares some thoughts on the direction of legal services in the U.S., and the role as strategically-minded legal marketing executives who strive to help shape the success of their lawyer clients to think outside their comfort zones of hourly billing and high compensation packages.

  • Sales Speak: Award Winners: What Can We Learn?

    November 02, 2017 |

    In every issue of Marketing the Law Firm, we read about best practices and new trends. However, not even that prepared us for this year's LSSO (Legal Sales and Service Organization Inc.) Legal Sales and Service Awards winners — specifically, the long-term success established in a short amount of time at two law firms.

  • Professional Coaching: A Gift That Keeps on Giving

    October 02, 2017 |

    This article offers a case for legal marketers to consider when strategizing how to best support their lawyer clients on a level that they are personally unable to do on their own, given the many diverse demands within a busy marketing department.

  • Voice of the Client: Ask, Listen, Act, Learn, Repeat

    October 02, 2017 |

    The idea that law firms should seek client feedback is hardly an innovative concept. So why does anecdotal evidence, as well as industry research, continue to show that many firms are not actively and routinely engaged in capturing this meaningful information?

  • Gain Without Pain: How to Maximize Marketing Vendor Relationships

    June 02, 2017 |

    If you are currently working with marketing vendors or are in the process of retaining one in the areas of branding/advertising, public relations, business development, social media, blogs, website/graphic design, SEO, events or any number of other functions, it is critical you understand how to maximize this invaluable resource.

  • Engaging Lawyers in a Profitable Speaking Initiative

    March 01, 2017 |

    The focus of this article is on the public speaking aspect of the content marketing initiative. It provides suggestions that readers can share with motivated attorney presenters who wish to improve results from speaking efforts.

  • Mastering the Art of Self-Promotion

    January 01, 2017 |

    Hard work alone will not propel your career forward to its highest possible level; you are going to need to be savvy at the art of self-promotion. This includes going outside of your firm to get new clients and letting those inside your firm know about your accomplishments to propel you up the corporate ladder.

  • Mastering the Art of Self-Promotion

    January 01, 2017 |

    Self-promotion makes many people uncomfortable and unsure. However, to really maximize your hard work as a lawyer, you need to let the world know about your successes — and nobody can do it all for you.

  • Professional Development
    Survey: Today's Am Law Chief Marketing Officer

    December 01, 2016 |

    Dramatic Change Defines the Position

    Perhaps no non-practicing lawyer position has changed as dramatically as that of the leading marketing professional, which bears no resemblance to the position in the 1990s. Twenty-five years ago, law firm marketing executives were asked to put together brochures and prepare seating charts for client and partner functions. It's a different world today.