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As a former AmLaw 100 Chief Marketing Officer and someone who has worked with a number of AmLaw 200 CMOs over the years, I truly appreciate the challenges of the position. I have had numerous CMOs ask me for guidance over the years, and when they share what issues they’re facing, a new one is rarely mentioned.
By John Buchanan
Part Two of a Two-Part Article
In addition to ensuring that a bio focuses on “the right stuff,” it is essential that the bio be both search engine and social media friendly.
By Melanie Trudeau
Even though law firms don't generally manage retail-type websites, they are far from immune to cyber threats. In fact, firms are prime targets for cyber criminals.
By Peter A. Johnson
What does it take to be a successful attorney in today’s legal environment? For one thing, it takes a little help, which more and more often comes in the form of a business development coach.
By Jim Durham
If you listen to the marketplace, you will know what to do in connection with client growth and client retention. Are firms listening to this advice?