Follow Us

Law.com Subscribers SAVE 30%

Call 855-808-4530 or email GroupSales@alm.com to receive your discount on a new subscription.

Law Firm Management Law Firm Marketing and Business Development Legal Operations Legal Practice Management

CMO Best Practices: Some Tips to Make a Really Tough Job a Little Easier

The issues that I confronted a dozen years ago when I became a CMO for the first time are very much the same issues that my CMO brothers and sisters face today. Irrespective of whether you've had decades of experience or not, the job is tough. Well, the job is relatively easy, but ensuring that your team members get all the credit and your firm hits its success metrics, while maintaining your visibility and growing your perceived value, remains very much a challenge to even the most seasoned professionals.

X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

As a former AmLaw 100 Chief Marketing Officer and someone who has worked with a number of AmLaw 200 CMOs over the years, I truly appreciate the challenges of the position. I have had numerous CMOs ask me for guidance over the years, and when they share what issues they’re facing, a new one is rarely mentioned.

Read These Next