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Already this year, we have seen our fair share of public relations missteps by large corporations and high-profile individuals: Think Pepsi’s flawed Kendall Jenner commercial or Sean Spicer’s confusing Hitler comment made during Passover. However, the one incident that caught — and held — the world’s attention above all others was the video of a United Airlines passenger being dragged forcibly off of a flight that had been overbooked. This video sparked outrage across the globe, resulting in a swift media storm of controversy for the company. There were outcries to boycott the airline for its treatment of the passenger, and criticism of the CEO’s response to the situation.
By John Buchanan
Part Two of a Two-Part Article
In addition to ensuring that a bio focuses on “the right stuff,” it is essential that the bio be both search engine and social media friendly.
By Melanie Trudeau
Even though law firms don't generally manage retail-type websites, they are far from immune to cyber threats. In fact, firms are prime targets for cyber criminals.
By Peter A. Johnson
What does it take to be a successful attorney in today’s legal environment? For one thing, it takes a little help, which more and more often comes in the form of a business development coach.
By Jim Durham
If you listen to the marketplace, you will know what to do in connection with client growth and client retention. Are firms listening to this advice?