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FTC Moves Directly Against Social Media Influencers

The FTC has faulted social media influencers for failing to disclose the payments behind their seemingly organic endorsements. But the FTC only reached settlements with the companies, raising a question of when — if ever — the agency would directly go after the influencers.

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In 2015, Machinima, a California-based online entertainment network, caught the eyes of federal regulators for paying so-called social media influencers to promote Microsoft’s Xbox One system and several games on YouTube.

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