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Law Firm Marketing and Business Development

Professional Coaching: A Gift That Keeps on Giving

This article offers a case for legal marketers to consider when strategizing how to best support their lawyer clients on a level that they are personally unable to do on their own, given the many diverse demands within a busy marketing department.


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Over the past few years, firms have begun to recognize the importance and value of empowering their lawyers to learn how to effectively attract and win new clients. The skill sets required in this career-long exercise is not addressed in any depth in most law schools or inside law firms’ internal programs.

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