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Law Firm Marketing and Business Development

Leadership: Nurturing Thought Leaders

When your target audience has an opportunity to connect with the thoughts and expertise of a team member, there’s a stronger bond of trust than if that same audience were reading a press release. Here's how to make that happen.

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Trust and authenticity were hot topics in 2017. According to one expert, trust in businesses is on the decline, especially at the executive level. It’s no longer enough to have your brand or C-level brand representatives tell the public that your organization will do right by them.

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