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Law Firm Marketing and Business Development

Media & Communications: Co-authored Articles in Industry Trade Publications

Trade publications deliver industry-specific news with tremendous value to their readers. Your firm’s attorneys are poised to deliver powerful and actionable insights to these target audiences. These practical pointers in industry publications go directly to readers who eagerly await market-tested solutions.

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The complex and thorny problems your attorneys solve for clients are not unique. Doubtless, many of the clients’ competitors and other industry players face similar and troublesome issues. Your colleagues can reach out to these prospective clients, as well as diverse influencers and multiple referral sources, while they simultaneously showcase their in-depth knowledge and extensive experience in a niche field. The ideal showcase tactic is to write an article for an industry trade publication.

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