Call 855-808-4530 or email GroupSales@alm.com to receive your discount on a new subscription.
The complex and thorny problems your attorneys solve for clients are not unique. Doubtless, many of the clients’ competitors and other industry players face similar and troublesome issues. Your colleagues can reach out to these prospective clients, as well as diverse influencers and multiple referral sources, while they simultaneously showcase their in-depth knowledge and extensive experience in a niche field. The ideal showcase tactic is to write an article for an industry trade publication.
By Cynthia Sharp
Many talented lawyers shortchange themselves and their law firms by failing to implement a strategic business development plan. Some claim that they don’t have time to market while others lament that marketing doesn’t work — for them. While these and a variety of other excuses are common, it may be productive to dig a little deeper to determine whether other factors are at play.
By Patricia Ellard
Becoming and staying relevant is a process. It is not static but always evolving. Your clients change, their needs and requests change, you change, and, throughout these experiences, you learn steps to implement and how to implement them in given situations.
By Nicholas Gaffney
In an age where law firms can quickly disseminate news to target audiences via multiple social media platforms as well as their own websites, is it finally time to put the press release out to pasture? The press release is a valuable PR tool that deserves to live on. Executed correctly, the benefits outweigh the cost.
By Kimberly Rice
All too often, we read studies, which report clients’ pet peeve with their services providers whom do not listening to them. Or, cited another way, clients…