Call 855-808-4530 or email GroupSales@alm.com to receive your discount on a new subscription.
Law firms face all kinds of problems when they try to cultivate a business development culture. Many lawyers are not interested in business development. They’re usually busy and they’re probably earning a comfortable living. So the need to develop business doesn’t seem pressing. Even more significantly, a lot of lawyers hate the idea of selling. In their minds, it evokes images of being pushy, invasive, sleazy, manipulative and needy. Many lawyers are skeptical about their ability to generate business and so they are reluctant to invest time or money. And they don’t like sharing relationships, so are unwilling to support cross-selling or internal business development.
By Kimberly Rice
Despite all the strategic planning CMOs may devote to individual attorney coaching and training, it is often not enough to support the lawyer client in connecting the dots of relationship building, reputation enhancing and contact management over the course of a career to make a remarkable difference.
By Carlos Arcos
A good PR strategy might involve working on content creation, managing social media accounts, interacting with customers online and offline, and talking to the press.
By Larry Bodine
Voice search is the hot new trend in technology and CMOs can harness it to generate more calls online and leads from their websites.
By Joe Maguire and Anne Marcotty
Growing the top line requires a systematic approach that maximizes your available time and focuses you on the best opportunities.