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Law firms face all kinds of problems when they try to cultivate a business development culture. Many lawyers are not interested in business development. They’re usually busy and they’re probably earning a comfortable living. So the need to develop business doesn’t seem pressing. Even more significantly, a lot of lawyers hate the idea of selling. In their minds, it evokes images of being pushy, invasive, sleazy, manipulative and needy. Many lawyers are skeptical about their ability to generate business and so they are reluctant to invest time or money. And they don’t like sharing relationships, so are unwilling to support cross-selling or internal business development.
By Kimberly Rice and Damien Smith
The daily demands and vast portfolio responsibilities of a legal marketer are weighty and, in too many instances, never ending. The highly charged, rigorous, deadline-driven culture of “more is more” stands in drastic contrast to a well-balanced body-mind-spirit experience.
By Marguerita Cheng
Reverse SEO is part of a firm’s online reputation management strategy that suppresses negative content such as bad service reviews in search engines so that potential clients and partner companies will have difficulty finding it.
By Mark Beese
While Design Thinking — a creative process for innovation — has become a staple topic in MBA programs and tech companies, it is just now showing up in law practice management circles.
By Dr. Sharon Meit Abrahams
Coffees, breakfasts, luncheons, dinners and receptions are all part of doing business; they are also essential to attracting business. These situations, however, can be uncomfortable. But there are ways to overcome the discomfort. The following are a few tips that will help you feel prepared and confident in networking situations.