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Law firms face all kinds of problems when they try to cultivate a business development culture. Many lawyers are not interested in business development. They’re usually busy and they’re probably earning a comfortable living. So the need to develop business doesn’t seem pressing. Even more significantly, a lot of lawyers hate the idea of selling. In their minds, it evokes images of being pushy, invasive, sleazy, manipulative and needy. Many lawyers are skeptical about their ability to generate business and so they are reluctant to invest time or money. And they don’t like sharing relationships, so are unwilling to support cross-selling or internal business development.
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What Every Lawyer's Client Needs to Know About Succession Planning
By Nanette Miner
I often run into business people who are confused about the differences between succession planning and exit planning. You are in the unique position of being able to guide your clients through the confusion.
What We Should Have Learned from COVID: Communicate
By Mark Santiago
First COVID Lesson: Leaders should communicate regularly to their firms in a more personal way, let their personality shine through, show some vulnerability and maybe reveal that they own a dog.
Using Collaborative Content Development Highlights Lawyers Expertise
By Meg Pritchard
The goal of a collaborative content approach is to fill resource gaps in the content process, from concept through creation to publication or release, so that more and better content gets to the right audiences.
Can Clients Protect Communications Between Their Lawyers and PR Firms?
By Jonathan B. New, Patrick T. Campbell and Rachel H. Ofori
This article summarizes how courts view communications between a company’s counsel and its PR firm during investigations in the context of privilege and provides practical insights and tips for counsel to maintain privilege over such communications.