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Why are some lawyers successful in generating a healthy client base and others struggle? Despite all the strategic planning CMOs may devote to individual attorney coaching and training, it is often not enough to support the lawyer client in connecting the dots of relationship building, reputation enhancing and contact management over the course of a career to make a remarkable difference.
By John J. Buchanan
In law firms today, content is not only king — it seems to be everything! With so much content flowing out of firms, how do you make your content — or for that matter, all of your marketing materials — stand out from the crowd? The answer’s not simple — but it’s clear: storytelling.
By Kimberly Rice
There are two types of lawyers — those who have their own business and those who work for those who do. How do your lawyers size up?
By Spencer X. Smith
Consider advocating for your employees first before you ask them to advocate for you. Give your employees a reason to care.
By Sharon Meit Abrahams
Future attorneys are seeking the right place to launch their careers; therefore, by promoting your firm’s unique culture, you can more effectively attract and retain the best talent for your firm.