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Why are some lawyers successful in generating a healthy client base and others struggle? Despite all the strategic planning CMOs may devote to individual attorney coaching and training, it is often not enough to support the lawyer client in connecting the dots of relationship building, reputation enhancing and contact management over the course of a career to make a remarkable difference.
By Carlos Arcos
A good PR strategy might involve working on content creation, managing social media accounts, interacting with customers online and offline, and talking to the press.
By Larry Bodine
Voice search is the hot new trend in technology and CMOs can harness it to generate more calls online and leads from their websites.
By Joe Maguire and Anne Marcotty
Growing the top line requires a systematic approach that maximizes your available time and focuses you on the best opportunities.
By Kathryn B. Whitaker
Law Firms Should Double Down on Their Existing Clients By Focusing on Client Satisfaction and Retention Rates Rather Than Billable Hours and Origination Credits
New client acquisition can cost 15 times more than retaining an existing client, and yet most lawyers spend their limited and valuable time chasing new clients.