CRM Conversion: A View From The Inside

Experts today say that "good CRM programs aren't for every firm," according to Jayne Navarre, Chief Marketing Officer for Indianapolis-based, Bingham McHale LLP. "If there's a culture in the firm that's really averse to sharing data, or the way the firm goes about getting new business is very individual-oriented, then you need to decide if the firm is actually ready for it." Navarre, who's doing the footwork to convert a second firm to CRM, should know.

13 minute read April 01, 2003 at 01:42 PM
By
Barbara Weckstein Kaplowitz
CRM Conversion: A View From The Inside

Experts today say that “good CRM programs aren't for every firm,” according to Jayne Navarre, Chief Marketing Officer for Indianapolis-based, Bingham McHale LLP.

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