If you've watched “That '70s Show” and lived through the era, you get a good chuckle out of reminiscing. If you're a bit younger, the music, clothing and situations may seem like strange rituals.
Best Practices In Law Firm Marketing: Think Strategically and Tactically For Maximum Results Part one of two
If you've watched "That '70s Show" and lived through the era, you get a good chuckle out of reminiscing. If you're a bit younger, the music, clothing and situations may seem like strange rituals. So it is with the changing landscape of law firm marketing. For firms who market successfully, the promotional-based approach of the '80s has morphed into something that's far more strategic and owes more to long-range planning than it does to short-term tactics.
By
Barbara Weckstein KaplowitzThis premium content is locked for Marketing the Law Firm subscribers only
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