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How to Sell a Coaching Program to Your Firm

By Phyllis Weiss Haserot
May 01, 2003

You've seen or experienced the benefits of coaching firsthand. Now you want to persuade your firm to institute a coaching program for business development and/or general professional development. How do you go about it? The best approach is one that combines rational arguments, strategic “lobbying” and appeals to the ultimate decision-makers ' in a way that best matches each individual's personal style.

Here are step-by-step guidelines for selling a coaching program to the decision-makers in your organization:

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