How to Sell a Coaching Program to Your Firm

You've seen or experienced the benefits of coaching firsthand. Now you want to persuade your firm to institute a coaching program for business development and/or general professional development. How do you go about it? The best approach is one that combines rational arguments, strategic "lobbying" and appeals to the ultimate decision-makers - in a way that best matches each individual's personal style.

6 minute read May 01, 2003 at 05:19 PM
By
Phyllis Weiss Haserot
How to Sell a Coaching Program to Your Firm

You've seen or experienced the benefits of coaching firsthand. Now you want to persuade your firm to institute a coaching program for business development and/or general professional development. How do you go about it?

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