You Are The Tea: The Crucial Role Of Image In Law Firm Marketing

Imagine, for a moment that, instead of being an attorney, you are a pile of tea. I'm fairly certain no one has ever asked you to do so before, but bear with me. You are a pile of tea. Not a big pile. A few ounces. And, truth be told, you aren't much different than any other pile of tea. You might be a slightly different flavor. You might be decaffeinated. And, while tea connoisseurs might disagree, to almost everyone else, let's face it, tea is tea. Now, here's your choice: You can put yourself in a generic box with the local supermarket chain's logo on it and sell on aisle 14 for $1.99, or you can pack yourself into a fancy white box decorated with Japanese higura characters with delicate cranes and bonsai trees, call yourself Tazo, and sell at Starbucks for $4.99.

11 minute read May 01, 2003 at 05:19 PM

By

Mark Merenda