As a futurist to what law firms need to be thinking about, I am always excited about “out of the box” methodologies that can impact the marriage of technology, research and marketing.
Client Intelligence: IT, Marketing and Library Services Unite
As a futurist to what law firms need to be thinking about, I am always excited about "out of the box" methodologies that can impact the marriage of technology, research and marketing. Over the last few years, as IT and marketing departments have played a more prominent role in law firms, IT departments have rolled out software programs to assist marketing with the capturing of basic client relationship information for mailings, law alerts, programs and the like while at the same time working in tandem with the library to upgrade their legal research tools. Happily, with the advent of solution-based client intelligence/relationship management products, a new method of delivering all of this information can now be aggregated in one interface.
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Elizabeth Anne 'betiayn' TursiThis premium content is locked for Marketing the Law Firm subscribers only
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