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Rev the Revenue: The Marketing Focused Retreat

Tear the roof off most any major law firm and what do you see? Massive amounts of unfocused marketing energy. From this 30,000 foot, leaders-eye view, responsible stewards of their firms should ask, "how do we harness this energy, how do we concentrate it to achieve our overall goals (assuming we have any), and how do we converge the activities of our individual lawyers, the practice groups, disparate offices, and departments in order to unleash the potential that we know exists?

26 minute read August 01, 2003 at 08:49 PM
By
David H. Freeman
Rev the Revenue: The Marketing Focused Retreat

Tear the roof off most any major law firm and what do you see? Massive amounts of unfocused marketing energy.

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