The goal of most franchised businesses is to achieve household name recognition on a nationwide basis. Achieving that goal through nationwide expansion, however, is easier said than done.
What's in a Name? Name Disputes in the Geographical Expansion of Franchises
The goal of most franchised businesses is to achieve household name recognition on a nationwide basis. Achieving that goal through nationwide expansion, however, is easier said than done. Expansion raises a number of significant issues, not the least of which is whether the name of the franchised concept is identical or confusingly similar to the name of a similar business in the geographic areas under consideration and/or in other remote areas where the franchisor is not currently operating, but may be so doing in the future.
By
Christopher P. Bussert
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