Domestic and international corporations have long used slogans and tag lines as tools to differentiate themselves from their competitors. Think of Avis' “We try harder,” Michelin's “Because so much is riding on your tires,” and “Thank goodness for Kleenex.”
Your Firm In A Nutshell
Domestic and international corporations have long used slogans and tag lines as tools to differentiate themselves from their competitors. Think of Avis' "We try harder," Michelin's "Because so much is riding on your tires," and "Thank goodness for Kleenex." Consider as well Coca-Cola and McDonald's.<BR/>Decades of research ' and corporate bottom lines ' support branding as a tool to help sell consumer goods. Can law firms use this technique, too?
By
Steven A. MeyerowitzThis premium content is locked for Marketing the Law Firm subscribers only
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