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Is Your Firm Using Its Practice Groups To Maximum Advantage?

Practice groups are a common fixture in most mid- to large-sized law firms. Many firms use them in administrative or 'traffic cop' roles. However, marketers can use PGs to help market not only the attorneys within those groups, but the firm as a whole.

22 minute read August 26, 2003 at 05:30 PM
By
Barbara Weckstein Kaplowitz
Is Your Firm Using Its Practice Groups To Maximum Advantage?

Practice groups (PGs) are a common fixture in most mid- to large-sized law firms. Many firms use them in administrative or 'traffic cop' roles. However, marketers can use PGs to help market not only the attorneys within those groups, but the firm as a whole.

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