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On the Job: In Large Marketing Operations, Think Small

Whether increases in staff and responsibility come through consolidation, market growth or merger, many law firm marketing departments are facing issues brought on by their larger size. The best advice in most situations is to 'think small.'

7 minute read August 26, 2003 at 06:09 PM
By
Russell Lawson
On the Job: In Large Marketing Operations, Think Small

Whether increases in staff and responsibility come through consolidation, market growth or merger, many law firm marketing departments are facing issues brought on by their larger size. The best advice in most situations is to 'think small.'

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