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A View from the 'Upper Deck': Top-Down Marketing

Lawyers are in the business of providing information to their clients. The issue, which perplexes most lawyers, is how to effectively and efficiently convey the right information to the right people at the right time so that they will hire the firm to answer their questions and solve their problems.

14 minute read September 01, 2003 at 08:50 PM
By
Michael C. Hodes
A View from the 'Upper Deck': Top-Down Marketing

Lawyers are in the business of providing information to their clients. The issue, which perplexes most lawyers, is how to effectively and efficiently convey the right information to the right people at the right time so that they will hire the firm to answer their questions and solve their problems.

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