'Who's the Boss' Can Make a Difference in a CMO's Success

Q: What is the difference between a COO and a CMO? <p>A: One saves money and the other spends money.<p>One of the key factors to a successful run as a law firm marketing exec is to whom that individual reports. If the answer is Chief Operating Officer (COO) or Executive Director (ED), I become the great skeptic as to whether or not any marketing program can achieve success. However, I do believe that both can coexist and help the firm's marketing efforts move forward.

8 minute read September 01, 2003 at 08:50 PM
By
Elizabeth Anne 'betiayn' Tursi
'Who's the Boss' Can Make a Difference in a CMO's Success

Q: What is the difference between a COO and a CMO?

A: One saves money and the other spends money.

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