Blogs have made it into the mainstream. Dear Abby, earlier this month, offered her opinion to teens on whether or not to blog. A Google search for 'blogs' garnered 1,680,000 results.
Blogging For Law Firms: Not Why, But When and How
Blogs have made it into the mainstream. Dear Abby, earlier this month, offered her opinion to teens on whether or not to blog. A Google search for 'blogs' garnered 1,680,000 results. A similar search just for 'web logs + law firms' offered 18,100 matches. For law firms, blogs seem a natural progression in using the Web for marketing and communications purposes. Once firms were considered behind-the-times if they didn't have a Web site. Then the next great 'must have' wave brought us e-zines, e-letters and e-mail alerts. Now, the race is on to launch law firm blogs.
By
Barbara Weckstein KaplowitzThis premium content is locked for Marketing the Law Firm subscribers only
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