Marketing Campaigns That Stand Out

'Let's hire a dumb lawyer.' Five words you're likely never to hear. Lawyers may come in all shapes and sizes, and their styles may run the gamut from presidential to ruthless litigator, but one thing you expect them all to be is smart. A dimwitted attorney is as desirable as an accountant who's bad with numbers, an architect with poor spatial perception or a management consultant who thinks ROI is the French word for king.

11 minute read September 04, 2003 at 05:48 PM
By
Beau Fraser
Marketing Campaigns That Stand Out

'Let's hire a dumb lawyer.'

Five words you're likely never to hear. Lawyers may come in all shapes and sizes, and their styles may run the gamut from presidential to ruthless litigator, but one thing you expect them all to be is smart.

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