The moment has come: You've finally landed an interview spot on television, and you're the expert analyzing a big verdict. Colleagues, friends and family are watching. You sense that this media exposure may bring new clients and prospects your way.
Getting Your Firm's Name Noticed in Electronic and Print Media
The moment has come: You've finally landed an interview spot on television, and you're the expert analyzing a big verdict. Colleagues, friends and family are watching. You sense that this media exposure may bring new clients and prospects your way. Your name shows up clearly under your headshot, but, wait ... your law firm's name is not included! How will those masses in need of your services ever find you? Disappointed and frustrated, you wonder why the firm's name was omitted. It had to be a mistake, right? Not necessarily. There are some things that one can do in this competitive legal environment to get your firm's name mentioned, but you are going to have to work for every mention you can get.
By
Liz Lindley And Jay M. JaffeThis premium content is locked for Marketing the Law Firm subscribers only
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