Consider the following scenarios that are regular happenings in the life of any law firm marketer charged with media-relations duties:
Getting Wired: Niche Alternatives for Distributing Your Firm's News
These are questions many industries have been asking themselves about the larger wires, and the legal world is starting to as well. The large wire services definitely have their place in the world of media relations. But, let's face it, you're not Microsoft. And, the legal news business can be a small world. There are only so many legal trades. In the wider media universe, most reporters and editors do not go to the big wires looking for story ideas or sources. In general, those releases issued on the big wires spin a corporate message, and are too processed to be of assistance to a reporter covering a particular legal issue. So, if the larger wires won't get you the media attention you want, what will?
By
Kevin AschenbrennerThis premium content is locked for Marketing the Law Firm subscribers only
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