Many a small thing has been made large by the right kind of advertising.
' Mark Twain
Advertising has been a consistent and critical component of Minneapolis-based Leonard, Street and Deinard's marketing plan for years.
Advertising has been a consistent and critical component of Minneapolis-based Leonard, Street and Deinard's marketing plan for years. Currently a 180-attorney firm, in 1998 Leonard, Street and Deinard was one of the first business law firms in the Twin Cities to introduce a print advertising campaign, which ran primarily in local business and legal publications. As we looked to 2004, we knew we had to do something to break through the clutter. At the same time, we wanted to maximize the impact of our advertising communications while minimizing costs. Our advertising agency returned with an ambitious plan. They recommended that we no longer advertise in business and legal publications, instead concentrating our media buy in two new areas: a print media buy in the local business daily newspaper, and a television ad campaign. To say we were taken aback by the second recommendation is an understatement.
Many a small thing has been made large by the right kind of advertising.
' Mark Twain
Advertising has been a consistent and critical component of Minneapolis-based Leonard, Street and Deinard's marketing plan for years.
ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN Marketing the Law Firm
Already have an account? Sign In Now
For enterprise-wide or corporate access, please contact Customer Service at [email protected] or call 1-877-256-2473.
NOT FOR REPRINT
© 2026 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
The combination of increasing operating costs and uncertain government reimbursement funding continues to place health care providers under financial pressure, and in many cases, financial distress. Given the importance of Medicare/Medicaid funding of claims under provider agreements with the federal government, how courts interpret and apply the interplay between the Bankruptcy Code and Medicare Program Act determines the disposition of hundreds of millions of dollars of claims for reimbursement that support the health care system.
As AI becomes embedded in everyday business and legal operations, organizations are confronting a new expectation: simply disclosing AI use is no longer enough. A critical shift is taking place in the legal industry: transparency is no longer just about disclosure; it’s about comprehension.
Clients have pushed back on what they are willing to pay for since long before anyone heard of a large language model. AI is the latest chapter in a long story about legal fees. But it introduces a wrinkle that prior tools did not.
If you want sustainable revenue growth, you cannot treat rainmaking as a personality trait. You must treat it as a professional discipline — one that is intentionally developed through structured partner development based on a proven framework.
Patents are not static assets. They are legal instruments shaped over time by prosecution, continuation practice, post‑grant proceedings, and cross‑border filings. Treating them as fixed objects in a fixed landscape misstates the risk.