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<b><i>Practice Tip:</b></i> 20 Surprisingly Simple Ways To Spruce Up Your Web Site

By Rebecca Schuler and Robert J. Ambrogi
April 29, 2004

Have you been looking at your Web site thinking it's time for a change? Want to make sure you are getting the most out of your Web site investment? Here are 20 simple ways you can spruce up and enhance your site, without breaking the bank in the process.

1. Make your site searchable; it is easier than you think. Visitors coming to your site in order to find certain information may not want to browse through pages of content to find what they are looking for. By adding a search engine, you will allow visitors to locate the item directly. For example, if your firm has written an article on the Festo decision, users could search for “Festo” and zero in on only the articles that contain that word. This is much simpler than having to hunt through archives manually. Don't forget to place the search option prominently on every page.

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