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The Top 10 Reasons Most Attorneys Don't Do Marketing

By Mark Merenda
May 01, 2004

1. Attorneys are trained skeptics. Marketing requires faith and patience. Attorneys like to prod and poke a marketing effort until they can prove to their great satisfaction that there is no way it can work.

2. Attorneys love to argue. Most lawyers are smart. When it comes to embarking on unfamiliar enterprises, like marketing, they find it difficult to “be stupid” and benefit from the wisdom and experience of other experts.

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