The Top 10 Reasons Most Attorneys Don't Do Marketing

... Any high school business student knows that marketing is an important and mandatory part of any business. This comes as a shock to attorneys who often conceive of themselves as belonging to some sort of 19th century guild. ...

8 minute read May 01, 2004 at 02:38 PM
By
Mark Merenda
The Top 10 Reasons Most Attorneys Don't Do Marketing

1. Attorneys are trained skeptics. Marketing requires faith and patience. Attorneys like to prod and poke a marketing effort until they can prove to their great satisfaction that there is no way it can work.

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