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<b>Media & Communications Corner: Media Relations In The Midst Of A Merger</b>

By Liz Lindley

The decision to merge your law firm with another is complex. Not only must you consider the myriad financial and business details and weigh how the firms will mix culturally, you must also carefully plan out how you will announce the decision to your support staff, clients, vendors and consultants. Each of these groups is important and each needs special attention.

Of course, you must notify the public as well, and the best way to reach this massive group is via the legal, business and local media. It makes sense to work with public relations professionals while you go through the merger process. A reputable public relations firm will keep all information confidential and not release any information to the press until you expressly give the green light.

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