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Loyalty is built on the value/price equation. It says: A client will stay loyal to you as long as he perceives the value of the services he receives to be greater than the fee he pays. Other things are important, too, but if you don't deliver value that is greater than your fee, you will never earn your client's loyalty.
Many of the following secrets are also competitive advantages. And rightly so ' because the reasons clients remain loyal to you are because of the positive ways you differ from other lawyers.
Secret 1: Send a copy of every article and educational handout you write to clients interested in that subject. The more information you send, the more clients appreciate the depth of your knowledge. Even if your article isn't published, it builds credibility, which leads to loyalty.
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This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
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