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Media & Communications Corner: <b>The Kind of Attorney Who Makes it Happen in the Media

By Trey Ryder

Loyalty is built on the value/price equation. It says: A client will stay loyal to you as long as he perceives the value of the services he receives to be greater than the fee he pays. Other things are important, too, but if you don't deliver value that is greater than your fee, you will never earn your client's loyalty.

Many of the following secrets are also competitive advantages. And rightly so ' because the reasons clients remain loyal to you are because of the positive ways you differ from other lawyers.

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