They work in a world others only glimpse. Their skills and knowledge are sharpened by years of practice, trial and error, observation and reflection. They speak a language we do not always understand.
A Haven For Straight Talk: <b>A Firm Foundation</b>
You can't sell legal service the way you sell doughnuts or shoes. But after we get done talking about how different the business of law is, let me suggest that we look at the goals, measurement practices and process management issues that marketing addresses in other industries.
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