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Publish or Perish!

By Jason S. Dinwoodie

As anyone who has attended a four-year university can attest, “publish or perish” is the mantra for budding academics looking to secure the permanent, and virtually untouchable, position of tenured faculty. In modern academia, many have eschewed that thought ' claiming that it places too great an emphasis on research and not enough on actual teaching.

However, more and more lawyers are beginning to grasp the thought that its time for them to take the baton from their academic colleagues ' as the pressures of law firm consolidation and the necessity to stand out in a crowded field demand an aggressive visibility and communications strategy. Simply saying that you are the best (insert name of practice type here) lawyer is not enough. It is what others say about you that gets to the heart of reputation ' and a favorable reputation is singular in growing and maintaining your practice.

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