A Haven For Straight Talk: <b>Don't Measure Twice ... Measure Expertly</b>

Marketing is a process; one that hopefully benefits your firm. A beneficial process requires improvement. Improvement requires measurement. It's very simple, and yet many firms carry out no marketing measurement, or only perform measurements that are meaningless from a planning standpoint.

25 minute read September 02, 2004 at 02:58 PM

Andy Havens

I have a friend who builds houses for a living. He and his small crew only build about five homes a year, but they do it very well.

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Real Property Law

Entrepreneurship Is Already Hard: Rising Above Extraordinary Personal Crises to Build an Award-Winning Professional Reputation

Applying the Zero Trust Model to Manage Risks of Agentic AI

California’s AI Transparency Stack: From State Obligation to Adoption Strategy