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Note From The Editor
I hope all of you had a wonderful summer. Over the summer we at Marketing The Law Firm have been working very hard to bring our subscribers cutting-edge marketing and public relations content. You will note that much of the September issue has a sales flavor. This is in part due to the overwhelming response to our new quarterly Sales in Law Firms Supplement that premieres with this September issue. We have some fabulous articles written by some of the best and most-informed individuals in this space. I invite you to give me your feedback on this new Supplement and to submit articles for the next Supplement ' coming in December.
I also wanted to take a moment to mention two programs that are coming up: one on September 30th and one on November 3rd. On September 30th from 12 noon to 2:00 p.m., Law Journal Newsletters' Web Audio Conference Division will present “Law Firms Under Stress … Opportunities & Threats.” This Web audio conference event will take a look at the use of communications and public relations in dealing with mergers, defections, revenue and attorneys in crisis. Richard Levick, President and CEO of Levick Strategic Communications, and Burkey Belser, President and Creative Director of Greenfield Belser Ltd., will co-present this program together with several partners and executives of leading law firms. For further information and to register go to www.ljnonline.com. Also, my dear colleague Guy Alvarez and his wonderful company, Business Development Institute, in conjunction with the PM Forum of North America, will present “Building New Business With Breakthrough Relationships: Relationship Marketing and Business Development in the Professional Services Sector.” The program will be held on November 3rd from 9:00 a.m. to 5:00 p.m. at the Microsoft Customer Briefing Center in New York City. For further information and to register go to http://www.bdionline.com/.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
The DOJ's New Parameters for Evaluating Corporate Compliance Programs
The parameters set forth in the DOJ's memorandum have implications not only for the government's evaluation of compliance programs in the context of criminal charging decisions, but also for how defense counsel structure their conference-room advocacy seeking declinations or lesser sanctions in both criminal and civil investigations.
Use of Deferred Prosecution Agreements In White Collar Investigations
This article discusses the practical and policy reasons for the use of DPAs and NPAs in white-collar criminal investigations, and considers the NDAA's new reporting provision and its relationship with other efforts to enhance transparency in DOJ decision-making.
Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
A Lawyer's System for Active Reading
Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.