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Controlling The Information Flood: Are You Ready To Wade In These Waters?

By Tom Gelbman
September 28, 2004

When talking about the Internet, we are usually confronted with a good news/bad news situation. The good news is that the volume of information readily accessible via the Internet continues to grow exponentially. The bad news is that the overwhelming volume of Internet sources and content makes finding relevant information inefficient and often frustrating. The challenge is to find the proverbial needles in this ever-expanding haystack, which some sources say is expanding by 20 million pages per day.

The 'Current Awareness' Challenge

In today's legal practice, “current awareness” content (aka, news and information) is a valuable component of an attorney's toolbox. Current awareness covers a wide range of information about topics related to a particular industry or company (client, prospective client, opposition), and relevant issues that can be applied to both practice and marketing efforts.

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