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Note from the Editor
Each October we devote most of our content to public relations. This month we are once again spotlighting the work of Levick Strategic Communications and Jaffe Associates with Levick's annual law firm media performance report and Jaffe's look at a sales and marketing assembly resource tool (SMART), which helps companies keep marketing pieces current and enables them to customize each document for use with specific prospects or clients. It has both an internal and external public relations feel to it. We also have a wonderful article by our Board member, John Hellerman. John takes a rather unconventional look at branding with a slight PR bent to it.
I also wanted to remind you of two upcoming programs, one on October 7th and the other on November 3rd. On October 7th from 12 noon to 2 p.m. Law Journal Newsletters Web Audio Conference Division will present Staffing a Law Firm Marketing Department … Efficiencies and Effectiveness … Size Matters. This Web audio event will focus on how to staff a marketing department. It will be a “soup to nuts” look at law firm marketing departments, how they are built, run and thrive. To register go to www.ljnonline.com. Also on tap is the Business Development Institute/PM Forum program on November 3rd. “Building New Business With Breakthrough Relationships: Relationship Marketing and Business Development in the Professional Services Sector.” This event will take place from 9:00 a.m. to 5:00 p.m. at the Microsoft Customer Briefing Center in New York City. For further information and to register go to www.bdionline.com.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
The DOJ's New Parameters for Evaluating Corporate Compliance Programs
The parameters set forth in the DOJ's memorandum have implications not only for the government's evaluation of compliance programs in the context of criminal charging decisions, but also for how defense counsel structure their conference-room advocacy seeking declinations or lesser sanctions in both criminal and civil investigations.
Use of Deferred Prosecution Agreements In White Collar Investigations
This article discusses the practical and policy reasons for the use of DPAs and NPAs in white-collar criminal investigations, and considers the NDAA's new reporting provision and its relationship with other efforts to enhance transparency in DOJ decision-making.
Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
A Lawyer's System for Active Reading
Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.