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New U.K. Rules Mean Telemarketing Just Got Harder

By Georgie Godby
October 06, 2004

Since June 25, companies in the United Kingdom will for the first time be able to avoid receiving “cold calls” ' unsolicited telemarketing calls ' by registering their phone number on a statutory list that bars the calls.

This has caused some consternation in the U.K. telemarketing industry, but it should be seen as just the latest development in information privacy in Europe.

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