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New U.K. Rules Mean Telemarketing Just Got Harder

Since June 25, companies in the United Kingdom will for the first time be able to avoid receiving "cold calls" ' unsolicited telemarketing calls ' by registering their phone number on a statutory list that bars the calls. <br/>This has caused some consternation in the U.K. telemarketing industry, but it should be seen as just the latest development in information privacy in Europe.

17 minute read October 06, 2004 at 02:44 PM
By
Georgie Godby
New U.K. Rules Mean Telemarketing Just Got Harder

Since June 25, companies in the United Kingdom will for the first time be able to avoid receiving “cold calls” ' unsolicited telemarketing calls ' by registering their phone number on a statutory list that bars the calls.

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