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Client Surveys: Here for the Long Haul

By Paramjit Mahli

[Editors Note: The subject of client surveys has been featured in our last two issues. I felt that this is such an important component in understanding one's clients and the competition, that I asked Paramjit Mahli to write an article giving our readers her take on the subject.]

In an increasingly competitive marketplace, lawyers can no longer act in isolation and assume that the delivery of tangible results will be reflected in the growth of their client list. Law firms must see themselves as businesses; those that are in denial about modern day business practices are bound to fail.

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