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Client Surveys: Here for the Long Haul

Large and medium size law firms have embraced client surveys as an effective marketing tool for gathering valuable information from clients and the marketplace for almost 25 years. However, they still continue to pay lip service to client relationships but don't incorporate this data into their strategic growth plans for their organization.

12 minute read November 01, 2004 at 02:10 PM
By
Paramjit Mahli
Client Surveys: Here for the Long Haul

[Editors Note: The subject of client surveys has been featured in our last two issues. I felt that this is such an important component in understanding one's clients and the competition, that I asked Paramjit Mahli to write an article giving our readers her take on the subject.]

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