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Note From the Editor

By ALM Staff | Law Journal Newsletters |
November 01, 2004

Note From the Editor

This month, we are presenting a special insert focusing on leadership in law marketing. I was privileged to once again have Wisnik Career Enterprises work with me on “The Best of Law Firm Leaders in Marketing.” I am also thrilled to have David Freeman, who sits on our Board of Editors, authoring an article on his take on leadership.

I wanted to just take a moment to tell you about an upcoming Special Web Audio Conference Event: “Inside P.R. Professional or Out: How to Get the Most Value from your P.R. Dollar” which will take place on Tuesday, December 7th from 12 noon to 2 pm EST. Topics to be covered will include: Advantages of Inside P.R. Person. Is this the trend?; Reporting Structure: Media Person Reports to Who?; What P.R. Firms have to offer than cannot be duplicated on the inside; and A Blend of Both? Media person hires outside help. Our panel of experts includes our Moderator: Joshua M. Peck, Senior Manager, Media Relations, Duane Morris, Philadelphia, PA and a panel of experts: Jason Dinwoodie, Director of Marketing and Communications, Dewey Ballantine LLP, New York, NY, Jay M. Jaffe, President and CEO, Jaffe Associates, Washington, DC, Elizabeth Lampert, President, Elizabeth Lampert PR, Bay Area, California and Sheila Turner, Media Relations Manager, Mayer, Brown, Rowe & Maw, Washington, DC. You can register by going to www.ljnonline.com/alm?mktg.

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