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What's a Virtual Business Worth?

By Stanley P. Jaskiewicz
November 29, 2004

Traditional business-valuation tools don't work well online. As a result, problems arise if the owner wants to price an online business for sale. Book value rarely approximates real value without hard assets ' which many online firms don't carry. A value based on earnings or revenue can work ' if the firm has enough of a track record, through good years and bad, to make it reliable.

But a brick-and-mortar solution, the earnout, can solve this high-tech dilemma. In an earnout, a business-seller receives contingent payments based only on a business's profits in the hands of the buyer.

Earnouts can break stalemates when the buyer and seller have dramatically different views on a fair purchase price. The buyer wants to pay only for what the business is actually worth today ' rather than what it could be worth tomorrow, as the seller demands.

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