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Trademark Enforcement Goes Cyber: Internet Options For IP Attorneys

By Mark V. B. Partridge

Reaching beyond our borders to catch trademark infringers has always been challenging. I recall a case against a Turkish herbal product producer who was infringing our U.S. client's trade dress. Although the offending product was advertised in the United States, the Turkish producer had no local presence for accepting service. The procedures for effecting extraterritorial service were byzantine indeed.

The growing importance of the Internet as an advertising and distribution medium has dramatically increased the globalization of trademark problems. That fine cafe you enjoyed in Portofino last summer can now post a Web site to promote its specialty products to customers in Pasadena virtually overnight.

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