Reaching beyond our borders to catch trademark infringers has always been challenging. I recall a case against a Turkish herbal product producer who was infringing our U.S. client's trade dress.
Trademark Enforcement Goes Cyber: Internet Options For IP Attorneys
The growing importance of the Internet as an advertising and distribution medium has dramatically increased the globalization of trademark problems. That fine cafe you enjoyed in Portofino last summer can now post a Web site to promote its specialty products to customers in Pasadena virtually overnight. <br/>Our legal system, built on precedent, understandably lags behind these economic and technological forces. Nevertheless, the legal response to globalization in recent years has been quietly dramatic. Two recent cases suggest new options for business and intellectual property counsel seeking to enforce and protect their clients' rights.
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Mark V. B. PartridgeThis premium content is locked for LawJournalNewsletters subscribers only
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