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<b>Meyerowitz on Marketing</b>Strutting Your Stuff: The Advantages Of Seminar Marketing

By Steven A. Meyerowitz

After the Pennsylvania Department of Environmental Protection went public with new “safe fill” regulations a while ago, a number of lawyers in the Pittsburgh office of Babst, Calland, Clements and Zomnir P.C., including Matt Jameson, a shareholder in the firm who concentrates his practice on construction litigation, recognized that the rule could affect almost every large construction project in Pennsylvania. They decided they needed to explain the developments to their clients ' and that the situation presented an opportunity to attract new business. Shortly thereafter, Babst, Calland held a seminar on the subject. Jameson says the seminar “generated several calls after the fact” that, indeed, led to additional legal work for the firm.

Jameson is a big believer in seminars as a client development tool. In fact, Melissa L. Jones, the firm's marketing director, states that “all groups” of lawyers at Babst, Calland put on seminars.

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