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<b>Meyerowitz on Marketing</b>Strutting Your Stuff: The Advantages Of Seminar Marketing

Seminars, which were "the way to go in the 1990s," remain hot. That makes a great deal of sense. After all, a seminar provides lawyers with the opportunity to strut their stuff for existing clients (reminding them why they hired the lawyers in the first place and subtly suggesting that the initial retention decision was correct) and in front of prospective new clients (to whom the message is, "Look what these people know. I should ask them to help when our company has a problem."). In short, "seminars bring clients and contacts into your office."

20 minute read January 28, 2005 at 09:24 AM
By
Steven A. Meyerowitz
<b>Meyerowitz on Marketing</b>Strutting Your Stuff: The Advantages Of Seminar Marketing

After the Pennsylvania Department of Environmental Protection went public with new “safe fill” regulations a while ago, a number of lawyers in the Pittsburgh office of Babst, Calland, Clements and Zomnir P.C., including Matt Jameson, a shareholder in the firm who concentrates his practice on construction litigation, recognized that the rule could affect almost every large construction project in Pennsylvania.

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