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P.R. Professional Inside and Out: How To Get the Most Value From Your P.R Dollar

By Stephen J. Ruben
January 28, 2005

On Dec. 7, 2004, LJN's Web Audio Conference Division presented a Web audio entitled “P.R. Professional inside and out: How to Get the Most Value from your P.R. Dollar.” The program focused on topics including the advantages of an inside public relations (PR) person, what outside public relations firms have to offer and how their services are impossible to duplicate. The session's moderator, Joshua Peck, Senior Manager, Media Relations at Duane Morris in Philadelphia, opened the program with a clear and concise definition of public relations.

“Public relations is the tool that makes expertise, large and small, a public matter fit for the consumption of the business public.”

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