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Letter from the Editor
This month in our regular issue of Marketing The Law Firm we have an article written by one of my favorite Board members Mike Hodes, the Managing Director of Hodes, Ulman, Pessin & Katz, P.A. in Maryland. Mike's article on the value of “talk radio” as a marketing strategy provides an insight into this media form and how to make it work in the world of professional services. In keeping with the theme of the “spoken word,” I am happy to have with us Steve Markman, President of Markman Speaker Management in Massachusetts, a speaker placement firm. We also have our bi-monthly column, “A Haven for Straight Talk” and our regular monthly Media & Communications column. You will note there is a clear communications theme to this issue.
We also have our quarterly Sales Supplement which features articles by Darryl Cross and Andy Havens – in my book two sales and marketing “gurus.”
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