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Letter from the Editor
This month in our regular issue of Marketing The Law Firm we have an article written by one of my favorite Board members Mike Hodes, the Managing Director of Hodes, Ulman, Pessin & Katz, P.A. in Maryland. Mike's article on the value of “talk radio” as a marketing strategy provides an insight into this media form and how to make it work in the world of professional services. In keeping with the theme of the “spoken word,” I am happy to have with us Steve Markman, President of Markman Speaker Management in Massachusetts, a speaker placement firm. We also have our bi-monthly column, “A Haven for Straight Talk” and our regular monthly Media & Communications column. You will note there is a clear communications theme to this issue.
We also have our quarterly Sales Supplement which features articles by Darryl Cross and Andy Havens – in my book two sales and marketing “gurus.”
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
The DOJ's New Parameters for Evaluating Corporate Compliance Programs
The parameters set forth in the DOJ's memorandum have implications not only for the government's evaluation of compliance programs in the context of criminal charging decisions, but also for how defense counsel structure their conference-room advocacy seeking declinations or lesser sanctions in both criminal and civil investigations.
Use of Deferred Prosecution Agreements In White Collar Investigations
This article discusses the practical and policy reasons for the use of DPAs and NPAs in white-collar criminal investigations, and considers the NDAA's new reporting provision and its relationship with other efforts to enhance transparency in DOJ decision-making.
Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
A Lawyer's System for Active Reading
Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.