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Second Annual Best of Visual Identity Innovators

By Elizabeth Anne 'Betiayn' Tursi

Once again this year Marketing The Law Firm is presenting its Best of Visual Identity Innovators. This competition was open only to law firms of all sizes. The graphic design firm or those responsible for the creative side of the project receive “honorable mention.”

The categories are:

  • Most innovative visual identity to reposition a law firm;
  • Most innovative visual identity using a logo; and
  • Most innovative visual identity involving a name change, branding and launch.

Visual communication is a powerful representation of the style and culture of an organization. It provides a thematic system of “messaging” the heart and soul of an organization. The recipients of the message react in one of three ways – negatively, positively or with no opinion. We've all heard the expression “Beauty is in the eyes of the beholder.” Visual communication is very personal. What can be “beautiful” to one individual can be less than beautiful to another. And so we present five law firms that have garnered recognition in our “beauty contest” as the Best Of Visual Identity Innovators.

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